September 24, 2026
Ask a St. Pete regular what's new in the city's food scene this year and you'll get a real list: a five-story food hall on Central Avenue, a pizza shop from the Bright Ice team, a second taco spot in Grand Central, a basement restaurant tucked under Fortu on Beach Drive. Ask who owns those places, and the list gets shorter fast. Over and over in 2026, the name behind the new address turns out to be someone who already had a restaurant a few miles away.
That's the pattern worth naming out loud, because it changes what "new restaurant" actually means here. In a lot of growing cities, new openings mean outside money and unfamiliar brands testing the market. In St. Pete this year, the new openings are mostly the same handful of people betting on themselves again, in a different zip code.
Start with Chef Jason Ruhe and his wife, Hope Montgomery. Their first place, Brick & Mortar, opened downtown and did well enough that they took the same philosophy, whole fish broken down in-house every day, sourced from local fishermen and trusted fishmongers, and opened Sea Worthy Fish + Bar in Tierra Verde. That worked too, so they expanded again with Pulpo Kitchen + Lounge in the Grand Central District. Three restaurants, one couple, all within about a fifteen-minute drive of each other.
A few blocks away on Beach Drive, the same logic shows up in a different shape. Fortu quietly turned its basement into Isu, a Japanese-fusion, izakaya, and Nikkei menu that draws its own following. Same ownership, same management team, one address doing double duty instead of two owners competing for the same block.
Once you start looking for it, the pattern shows up across the city in places that have nothing to do with fine dining.
| Who | Where They Started | Where They Went Next |
|---|---|---|
| Jason Ruhe & Hope Montgomery | Brick & Mortar, downtown | Sea Worthy Fish + Bar (Tierra Verde), then Pulpo Kitchen + Lounge (Grand Central) |
| Fortu's ownership group | Fortu, Beach Drive | Isu, in the same building's basement |
| Bright Ice founders | Bright Ice ice cream shop, St. Pete, opened 2019 | Kitty's House of Pizza at 4059 5th Avenue North, four blocks from their original shop |
| Jimmy's | Ybor City taco shop | Second location in Grand Central, in the former home of The Foundry vintage furniture store |
The Bright Ice line is the one that best captures how deliberate this is. The founders opened their first ice cream shop in St. Pete in 2019, expanded to Pinellas Park two years later, and eventually moved their production kitchen there too because they'd outgrown the space. When they went looking for a new building this year, they picked one four blocks from where they started. They knew the neighborhood, so they stayed in it.
Jimmy's is the exception that still fits the theme. It's a Tampa-side operator, an Ybor City taco spot that won Best Guacamole and Best Ybor City Restaurant in Creative Loafing Tampa Bay's 2025 Best of the Bay awards, choosing to bring its exact birria and shrimp taco menu into Grand Central rather than franchise something generic. Even the businesses arriving from outside St. Pete are proven operators making a specific bet on this city, not a national chain testing a market.
The clearest evidence that this is a citywide habit and not just a coincidence among a few chef friends is what happened to The Chattaway. In March, word got out that the property at 358 22nd Avenue South was under contract and that St. Petersburg's longest-running restaurant, open for 75 years, was expected to close after the sale went through. That's the kind of news that usually ends with a familiar building becoming something unrecognizable.
Instead, the purchasing group decided to keep operating it. The buyer, real estate investor Cullen Mahoney, brought on two people who already run restaurants nearby: Mark Ferguson, owner of Ferg's Sports Bar, and John John Delladonna, owner of Shrimpy's Waterfront. Four operators with deep local roots ended up keeping a 75-year-old institution alive instead of letting it become the newest closure on a list of them.
That's not a rescue that happens by accident. It happens because the people with the money to buy a property like that already run restaurants in the area and had a reason to want The Chattaway to survive.
The Old Northeast Tavern tells a slower version of the same story. Robert "Bob" Wareham and his business partner, Mark Brindle, have owned the pub and its neighboring pizzeria, Old Northeast Pizza, since 2008. When they closed the tavern for renovations and expansion in late 2024, the plan was to reopen by summer 2025. Permitting issues pushed that back, and as of this year the tavern is still working toward a reopening rather than serving customers again.
Two years is a long time to keep paying for a space that isn't generating revenue, and it would have been easy for the ownership to cut losses and sell. Instead, they're combining the tavern and pizzeria into one connected dining room, keeping the pizza's thin-crust, New Jersey-style pies, and adding a full liquor license the tavern didn't have before. The building itself dates to 1925 and has cycled through tenants including Fender's Pharmacy, Elsie's Market, North Shore Sundries, Nan & Lou's Fountainette, and a Mediterranean restaurant called Ambrosia before the tavern opened there in 2006. Wareham and Brindle are betting that this particular address, in this particular neighborhood, is worth the wait.
Not every story fits the local-owner mold, and the exception is worth naming honestly. Central Park St. Pete, the five-story food hall at 551 Central Avenue, comes from Hi Hospitality Group, a Sarasota-based restaurant company led by Natalia Levey and her husband Mark. They bought the building, a former Woolworth's that most recently housed Dome Grill, for $3.75 million in 2018 and expected to open by the end of 2022. Construction delays from the pandemic, hurricanes, and structural issues with the century-old building pushed the opening back roughly five years. It finally began a phased rollout in February 2026, starting with takeout-only service from two concepts before expanding to more than a dozen food and beverage tenants across the building.
Twenty million dollars and six years is a long commitment for a company based somewhere else. That's the point. Hi Hospitality Group didn't drop a franchise template onto Central Avenue. They bought one specific building in one specific city and stuck with it through delays that would have sunk a less committed investor, because the location itself, not a replicable business model, was the draw.
None of this is really about whether St. Pete is "hot" right now, though a few outlets, including Travel & Leisure, have recently pointed to the city's food scene as some of the best in the country. It's about what kind of new business you can expect to see when a storefront finally fills or a building finally reopens.
A few things follow from that pattern:
That's a different rhythm than a lot of growing cities have, where new openings tend to mean unfamiliar national names moving in. Here, the new address is usually just an old favorite finding room to grow.
If you're new to St. Pete, or thinking about a move here, that pattern says something real about the kind of place this is. People who get to know one corner of this city tend to stick around and build on it rather than move on to the next market. If you'd like a similar kind of local read on what a neighborhood is actually like day to day, not just what the listing says, Abdiel Gil has spent years watching these patterns play out street by street across St. Petersburg and Pinellas County. Let's connect.
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